BSBCMM401A- Make a presentation

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This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Employability Skills

This unit contains employability skills.

Application Of Unit

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

Unit Sector

No sector assigned

Performance criteria

Element Performance criteria
1. Prepare a presentation
1.1 Plan and document presentation approach and intended outcomes
1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5 Select techniques to evaluate presentation effectiveness


2. Deliver a presentation
2.1 Explain and discuss desired outcomes of the presentation with the target audience
2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4 Use persuasive communication techniques to secure audience interest
2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding


3. Review the presentation
3.1 Implement techniques to review the effectiveness of the presentation
3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented


Skills and Knowledge

Required skills

  • culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities
  • facilitation and presentation skills to communicate central ideas of a message in an informative and engaging manner, and to utilise verbal and non-verbal techniques to sustain participant engagement
  • literacy skills to prepare presentation information and to write in a range of styles for different target audiences.

Required knowledge

  • data collection methods that will support review of presentations
  • industry, product/service
  • key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:
    • anti-discrimination legislation
    • ethical principles
    • codes of practice
    • privacy laws
    • environmental issues
    • occupational health and safety
  • principles of effective communication
  • range of presentation aids and materials available to support presentations.

Range statement

Presentation strategies may involve:
  • case studies
  • demonstration
  • discussion
  • group and/or pair work
  • oral presentations
  • questioning
  • simulations and role-play
Presentation format and delivery methods may include:
  • advertising copy
  • audio
  • direct marketing copy
  • individual presentation
  • public relations copy
  • scripts
  • storyboards
  • team presentation
  • verbal presentation
  • video
  • visuals
Characteristics may include:
  • age
  • cultural and language background
  • educational background or general knowledge
  • gender
  • language, literacy and numeracy needs
  • physical ability
  • previous experience with the topic
Presentation aids and materials may include:
  • computer simulations and presentations
  • diagrams, charts and posters
  • models
  • overhead projector
  • paper-based materials
  • video and audio recordings
  • whiteboard
Presentation techniques may include:
  • animation
  • comparative advertising
  • live action
  • music
  • signature elements such as:
    • slogans
    • logotypes
    • packaging
  • sound effects
  • use of a guest speaker
  • use of black and white
  • use of colour
  • use of humour
Techniques to evaluate presentation effectiveness may include:
  • action research
  • critical friends
  • focus group interviews
  • one-on-one interviews with participants and other personnel involve in the presentation
  • written feedback provided by participants

Evidence guide

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit Evidence of the following is essential:

  • preparation, delivery and evaluation of the effectiveness of at least two presentations related to the candidate’s occupation or area of interest
  • knowledge of the principles of effective communication.
Context of and specific resources for assessment Assessment must ensure:

  • access to an actual workplace or simulated environment
  • access to office equipment, documentation and resources.
Method of assessment A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

  • demonstration of preparation, delivery and evaluation of a presentation
  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of presentations
  • review of selected presentation aids, materials and techniques
  • review of briefing provided for others involved in the presentation
  • evaluation of techniques implemented to review the effectiveness of the presentation.
Guidance information for assessment Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

  • other general administration units.


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